Yvinne Goh

Former marketing and promotions head at EMI Singapore and regional music and marketing manager at STAR TV’s Channel [V] and Zomba Records. Also currently working on a freelance basis with Midas Promotions, one of Asia’s leading concert promoters, and Singfest, South East Asia’s largest music festival, managing all show and festival logistics.

International licensing and exploitation of product across Asia Pacific – includes working with non-traditional entertainment partners and over-see / support individual domestic teams in their day-to-day marketing & promotional efforts

Artist development – formulate and oversee marketing and promotional campaigns in all aspects from radio, TV, clubs, P2P exploitation, online / BTL / ATL campaigns, promotional materials to sponsorships and tie-in’s, including promotional and support / headline tour support.

Touring (from promotional through to headline) – provide support such as tour management, merchandising, campaigns, sponsors, promoters, technical / rider management….

Recent projects include:

First of its kind deal with major mobile phone manufacturer for embedded music tracks, music video & images to mobile phones across Asia Pacific

Direct account with major music retailer in Japan to market, promote and distribute artist albums nationwide

Album licensing deals with major independent labels across the Asia Pacific region for developing artists (both signed and unsigned)

Marketing and promotional services for artist development in the region

Tour support

Physical album (i.e. CD format) manufacture

Merchandise design, manufacture and distribution

Securing residency programs (‘resident band) for new bands that not only provided the band a great opportunity to hone their live performance skills but also a story for the UK. Whilst on residency program the band also gets media training (interviews with local media), the opportunities to perform with local bands / artistes plus build an international fan base.

Live shows, festivals, and industry conferences to showcase the band to a new territory to build fanbase and create a story, plus the opportunity to perform to executives in the entertainment and music industries