Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists nowadays, where do I start? Intune Addicts is your go to place for starting out. With decades of experience in the music industry we have all the inside knowledge you need to take those first steps and getting your music out there that catches the attention of the record labels waiting to sign you up.
Many artists put in their mission statement that they simply want a record deal, thinking that this is all they need to succeed for a career in music. But most don’t understand what it takes to get that deal, let alone maintain that career. Artist development is a huge area overlooked by far too many artists and bands.
This is what Intune Addicts is set out to do. Provide that missing link by taking an artist to the next level, the place where they can get noticed and build a sustainable career. It is not an easy journey and it takes investment in your talent and future, the same as any other business. But the investment is worth taking if you’re serious about making your mark in the music industry.
Why invest in artist development now?
A record label A&R rep once “discovered” fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base and guide their direction with the intent of turning them into superstars. All of this of course, was with the intent of selling those LPs, cassettes and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.
In this internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, talented musicians that can show their value as soon as they walk in the door.
A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path and crosses into knowledge of product development – the ultimate sale of the music.
If you think you’re ready for the exciting roller coaster of the music industry, Intune Addicts are behind you in helping to develop your talent and brand as an artist. The following checklist is what we together as a team are looking for or can help provide:
*Exceptional vocals, musicianship and/or songwriting skills
*Continued education and enhancement of musical skills
*Image creation and maintenance
*Plan of action, goal setting
*Exceptional promotion materials, including photographs, press releases and artwork
*Business management skills
*Marketing, publicity, and promotion knowledge, online and offline
*Basic knowledge of recording, producing, engineering, and mastering
*Basic knowledge of manufacturing, distribution, and sales online, bricks and mortar and air-play
*Good choices in members, staff and advisors
*Physical and mental preparedness
*Basic knowledge of finances, accounting
*Law and legal issues: publishing, copyrighting, trademarks, and a lawyer
*Alternative career options – even athletes need to have other options!
Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this industry. It’s been said: “If you think this is a piece of cake, you better go bake one.” The music business, again, is a business. Businesses need to make money. That being said, an up and coming artist must begin somewhere…and if a career in the music business is the goal, then any naiveté must be addressed immediately! Knowledge is power. Power gives you leverage.”
So let’s work together to make your talent into a success by creating brand you and make a career worth waking up for and making money from.